It is commonplace for businesses of all types to talk about integrity. Here it is a living, breathing reality (to borrow a phrase from Atticus Finch). We believe each of our clients has the right to expect that when we take on a project, we will understand the client’s goals, we will help the client reach those goals, and we will do so for a fair price. To do less is stealing. If we fail in any part of this process, we breach our primary responsibility to our client.
There are other ethical issues that come up, of course, potential conflicts of interest between clients, for example, and we strive to resolve those in accordance with the highest standards. But, this first duty, this duty of loyalty, competency, and honest service, exists in every engagement and it is a duty we take so seriously that it shapes nearly everything we do.